ARR Growth Engine: Quick Guide
A 5–10 minute walkthrough of the ARR panel: check the notices, read stock, flow and retention, then separate growth from FX.
Objective
In five to ten minutes, read your ARR stock, booked flow and retention from one panel, and leave with a short, caveated summary you can take into a leadership review.
Fast workflow
- Set the period. On the Revenue Engine home screen (
/revenue-engine), choose the period in the dropdown next to REVENUE ENGINE. Pick a quarter or longer if you want Trends and the month-on-month currency block. - Open the panel. Click the NRR or GRR tile in the masthead, or the ARR GROWTH tile if it reads Pending. The panel opens as ARR · Operating Context.
- Check the notices. Look for an amber currency alert, the FX footnote and any DATA COVERAGE box at the top. If monetary totals are hidden, stop and fix the currency set-up first.
- Read the stock. Note ACTIVE CONTRACT ARR, its As of date and the ARR band pill.
- Read the state. The REVENUE STATE callout says which motion leads.
- Read the flow. The donut and the BOOKED ARR BY SOURCE cards show what you booked this period across new business, renewal and expansion, with the trailing-twelve-month total beneath.
- See where it sits. In ACTIVE CONTRACT ARR BY …, switch to SALES REGION or MARKET at the REGIONS level and note the size of the unassigned row.
- Check retention. Read the NRR tier, the GRR pill and logo churn. These cover the trailing twelve months, whatever period you chose.
- Separate growth from FX. If you sell in several currencies, read BOOKED ARR VS LAST MONTH: REPORTED, the change at plan rates, and FX EFFECT.
- Confirm direction. Scan TRENDS for the mix and NRR over several months, not a single move.
A 60-second summary
- Stock: active contract ARR, as of which date, and the band.
- Flow: booked ARR this period and which source led.
- Retention: NRR tier, GRR and logo churn over the trailing twelve months.
- Currency: growth at plan rates and the FX effect, if you sell in several currencies.
- Caveats: any currency alert, excluded records or DATA COVERAGE gap.
Common pitfalls
- Reading NRR or GRR as this quarter’s figure — both always cover the trailing twelve months.
- Quoting booked ARR as if it were the contracted stock — the headline is ACTIVE CONTRACT ARR; booked ARR is the flow in the period.
- Quoting totals while a currency alert or excluded-records line is showing.
- Ignoring a large unassigned row in the Sales Region or Market view.
- Treating a single month in Trends as a trend.
Quick fixes
- Totals hidden: set the reporting currency and add exchange rates; see Reporting Currency & Exchange Rates.
- Accounts without a contract record: add contracts for the closed-won customers the DATA COVERAGE box counts.
- Unassigned in Sales Region: use Fix data: give reps a team; see Teams & Roles.
- Unassigned in Market: add account countries from the Market view of the Segment Operating View, and markets in Territory Settings.
- NRR shows a dash: it needs more resolved renewals in the trailing twelve months.
Next step
For every section, alert and state in detail, see the ARR Growth Engine: Active ARR, Retention & FX guide.