Revenue Playbook: Weekly Review Tabs & Plays
Run your weekly review from the Play·book: today’s ranked actions, a 45-minute daily routine, scenario plays and how the metrics connect.
Overview
The Play·book is a slide-out field guide on the Revenue Engine. It turns the selected period’s figures into what to do now, gives you a daily routine and scenario plays, and maps how the metrics affect each other. Leaders use it to run a weekly review; anyone can use it as a daily checklist.
Opening the Play·book
- Open Revenue Engine from the sidebar and check the period in the dropdown next to REVENUE ENGINE.
- In the masthead, click Weekly Review.
- The panel slides in from the right, headed REVENUE OPERATIONS, Play·book and A field guide for these metrics.
- Choose a tab. The panel reopens on the tab you used last in this browser.
- Close it with Close Playbook, the × button, Esc or a click outside the panel.
The footer reads Use this daily · ~45 min.
Tabs
What to do now
The tab’s badge counts open high-priority actions. Inside, under TRIAGEand today’s date, the heading reads What needs your attention today(RANKED BY REVENUE IMPACT × TIME SENSITIVITY).
- HIGH PRIORITY and MEDIUM: how many actions of each priority are open.
- REVENUE AT RISK: the value of open deals closing in the period that are flagged as at risk, or a dash when there are none.
- NOW: a one-line read on forecast confidence, for example Forecast is at risk at 71% confidence. When high-priority actions are open, it tells you how many to do first. While confidence is still calculating, it reads Forecast confidence is still calculating.
- The actions themselves, numbered in order. Each shows a title, a short explanation, the owner and how many days until it is due (where known), and a priority pill.
The list is for reading and planning. Act on each item in the deal itself or with its owner.
Daily routine
OPERATING RHYTHM: Your daily pass, in four blocks of about 45 minutes in total. Each block has a short brief and a checklist.
- 08:30 · MORNING STAND-IN: Read the forecast gauge.
- 09:00 · 15-MIN SWEEP: Walk the Revenue Engine left → right, and name the weakest stage.
- 11:00 · DEAL DESK: Work the top 3 at-risk deals.
- 16:00 · COMMIT CHECK: Reconcile manual commit vs ML.
Scenarios
PLAYBOOKS: Scenario-based plays. Pick the one that matches what you’re seeing. Each play has a trigger, a short explanation and four numbered steps.
- WHEN · Forecast confidence < 60%: Rebuild trust in the number. Check confidence in Forecast Command.
- WHEN · Coverage < 2×: Source pipeline, fast. Coverage is on the masthead’s COVERAGE tile.
- WHEN · One rep owns >25% of pipeline: De-risk concentration.
- WHEN · Lead velocity goes negative: Restart the top of funnel. Lead velocity is on the masthead’s LEAD VELOCITY tile.
How metrics connect
CAUSAL MAP: How the metrics connect. A READ THISnote explains that most dashboard metrics are downstream, so you should work the arrows from left to right to fix causes rather than results. Seven links follow:
- Lead velocity leads pipeline coverage, by about 4–6 weeks.
- Pipeline coverage drives forecast confidence.
- Forecast confidence predicts quota attainment.
- Win rate multiplies pipeline into revenue.
- Evidenced customers feed outbound reply rate.
- Expansion opportunities become pipeline.
- NRR offsets new-logo quota.
Where the figures come from
- What to do now uses the same forecast as the masthead, for the period you selected: its required actions, revenue at risk and confidence.
- Daily routine, Scenarios and How metrics connect are fixed guidance. They don’t change with your data.
Usage tips
- Start with What to do now and work high-priority actions in order.
- Compare the masthead tiles with the Scenarios triggers, and run the play that matches.
- Open the FORECAST and QUOTA ATTAINMENT drill-downs for the detail behind a number.
Troubleshooting
- The badge reads 0. There are no open high-priority actions for the period. Medium-priority actions still appear in the list.
- REVENUE AT RISK shows a dash. No at-risk value was found for the period.
- NOW says confidence is still calculating. The full forecast hasn’t finished. Wait a moment, or press Refresh on the masthead.
- The panel opened on a different tab. It reopens on the tab you last used in this browser.
- The figures aren’t what you expected. Check the period selected on the masthead.